Local Selling Tips

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Creating a Plan

I can help you build a marketing plan for your home that will help to improve your chances of selling it at the best price possible, in the shortest amount of time.

 

Create a Marketing Plan

Much of an agent’s work is quiet, behind the scenes – and important. Promoting your home involves several outreach efforts, including scheduling, marketing and hosting open houses, following up with open house visitors, having conversations with ad respondents, and posting photos and virtual tours on the web. Being your guide and confidant is part of the process as well.

Selling can entail a variety of marketing strategies, and as your agent I will develop a plan especially for your home, which will help set it apart in your local marketplace and attract buyers. Once listed, it's likely that the home will be quickly entered into the local  Multiple Listing Service (MLS), displayed on  Century 21.website and distributed to over 500 national and local real estate websites, where most buyers begin their search for a new home. I hire a professional photographer to get high quality images of your home which I then use to attract buyers. 93% of buyers today see photos of your home online that either motivate them, or not, to schedule a viewing of your home. I also create a personalized website with a domain name to match the address so that potential buyers have access to additional information and photos not available on the MLS. Available on the personalized website I host a 3-D walk-through so that buyers can get a feel for the flow of the house. 

TIP: A marketing plan will help sell a home at the best price possible in the shortest amount of time. I will guide you.

 

Negotiating the Real Estate Deal

Successful negotiating encompasses the acquired ability to use certain skills and techniques to bring about coveted win-win results. As your agent, I can help you stay focused, objective, and not let your emotions rule.

  1. Start with a thoroughly researched, fair price.
  2. Respect the other side's priorities. For example, a buyer with an urgent move-in date might be willing to pay a higher portion of the transaction costs or forgo some major repairs. Or, they may prefer to push out the closing date, in order to be more confident that there will be no unanticipated additional expenses.
  3. In any case, be prepared to compromise: "win-win" doesn't mean both the buyer and the seller will get everything they want. It means both sides will win some and give some.

Looking forward to working with you.